Creative Use Cases for Playable Ads in Non-Gaming Apps
When people think of playable ads, they often associate this interactive format with mobile games, where users can engage with a mini-game to get a feel for the app before downloading. However, non-gaming apps are increasingly leveraging this compelling ad format and have found it effective for all kinds of use cases.
In this blog, we'll explore why playable ads are a great fit for non-gaming apps and share creative use cases that demonstrate their untapped potential.
Why Playable Ads for Non-Gaming Apps?
Traditional banner ads and video ads sometimes struggle to hold users' attention, especially in an era of shrinking attention spans. Playable ads, however, offer a refreshing solution, allowing marketers to attract user attention while respecting their time.
Unlike non-skippable ads, playable ads allow users to engage or simply move on. This interactive experience is not only more engaging but also far more memorable, making it an ideal format for capturing interest. Interactive ad design can lead to several benefits for non-gaming apps:
- 1. Higher Engagement: Playable ads are inherently interactive, which means users are much more likely to spend time engaging with their new experience.
- 2. Improved User Experience: Unlike intrusive ad formats, playable ads feel less like an interruption and more like a value-add.
- 3. Better Conversion Rates: By allowing users to "try before they buy," playable ads can significantly boost conversion rates.
- 4. Higher User Quality: Playable ads filter out non-committed users, driving app installs from individuals with higher intent.
Creative Use Cases for Playable Ads
Let's look at some small examples for each non-gaming category where playable ads could make a difference.
- Educational apps can use the playable ad as a hands-on preview of the learning experience. For example, a language-learning app can invite users to trace characters or words to practice writing in a new language.
- E-commerce apps can develop gamified experiences such as spinning wheels or slot machines for discounts to entice users to explore the app and take advantage of special offers.
- Dating apps can give users a glimpse into their matchmaking process with interactive playable ads, similar to game ads but tailored for social connections. For example, users can swipe through profiles within the ad or select traits in potential matches.
- Health and Fitness apps can showcase features like meal planning through interactive mini-games. For example, a fitness app can create a meal-planning game where users build a nutritious meal by selecting ingredients and viewing the resulting nutrition information.
- Photo Editing apps can let users experiment with filters or editing tools. Viewers can swipe through different filters on a sample photo to have a taste of how the app can elevate their own images.
How to Design Playable Ads That Work
Here are three quick tips to making your playables better:
- 1. Keep It Simple: Ensure the interactive experience is straightforward and intuitive, allowing users to grasp the app's value quickly. Avoid overloading users with excessive instructions.
- 2. Highlight Core Features: Showcase the most compelling features to capture users' interest. Find these through analytics.
- 3. Clear Call-to-Action (CTA): Conclude with a clear and persuasive CTA that encourages users to download the app or complete a desired action.
If you're looking to dive deeper into creating effective playable ads, explore our tips here. We’ve also compiled a guide on common mistakes to help you avoid potential pitfalls.
How Playturbo Can Help
Playable ads are a powerful tool that can be used by non-gaming apps to capture user attention, boost engagement, and drive conversions. With Playturbo, you can create high-quality playable ads and creative video ads that elevate your app marketing strategy.
As a leader in creative automation, Playturbo provides powerful tools for designing, managing, and optimizing playable and video ad campaigns, making them accessible to everyone. Developers can leverage Playturbo's library of ready-made templates to produce engaging ads instantly and deliver them across mainstream ad networks.
Ready to elevate your ad strategy? Explore Playturbo’s innovative solutions and discover how playable ads can transform your non-gaming app’s advertising efforts. Visit www.playturbo.com to learn more, and follow us on LinkedIn to keep track of all our updates.