According to Firework, users spend twice as much time on interactive video content compared to static formats. And, as a bonus, interactive videos drive 25% higher conversion rates. But creating high-quality interactive videos can be complex, time-consuming, and costly—until now.

We're excited to announce the next step in Playturbo's playable ad suite. The Interactive Video Editor makes interactive ad creation easy, allowing you to generate playable ads from existing video assets automatically. The benefits for your app are immense, allowing users to directly engage with your game before they install, increasing engagement metrics down the funnel. Further, this lessens the complexity of ad creation, improving efficiency and freeing up resources.

Let's dive deeper our next generation of features in more detail to demonstrate how powerful Playturbo's Interactive Video Editor is for app marketing performance. If you want to try the tool for yourself, open the dashboard or contact us to get a demo.

How Playturbo Makes Interactive Video Creation Effortless

1. Intuitive Design

Playturbo's Interactive Video Editor features a clear and user-friendly interface, allowing you to build interactive user journeys with simple drag-and-drop elements.

With real-time previews, you can immediately see how your interactive video looks and functions, making it easy to refine and optimize ad performance. You can also make adjustments right away while previewing the final output, ensuring the ad aligns with expectations. 

2. Flexible Design  

The Interactive Video Editor supports advanced interactive logic to create dynamic and engaging ad experiences. You can customize features like freeze frames, interactive loops, and long-press play based on your advertising needs, opening up more possibilities for user interaction and enhancing creative performance.

You can also define custom trigger gestures and interactive zones such as tap, swipe, and hold to align with user behavior, driving higher engagement and conversion.

3. Streamlined Production and Publishing

During the creation process, the built-in file size estimator helps you manage creative assets in real time, ensuring ad compatibility and preventing rejections due to size constraints.

Once your video is ready, cross-device previews allow you to test its appearance across mobile, tablet, and desktop, ensuring a seamless experience on any device.

And when your creative is set, one-click publishing lets you instantly deploy ads to major advertising platforms without the hassle of manual uploads.

Success Stories: How Interactive Video Creatives Drive Higher Impressions & Conversions

Gaming App: Gamivision

Gamivision used Playturbo’s Interactive Video Editor to create an interactive video ad for its mid-core game Rope Gangster Crime City. Within the first week of launch, the game saw a 152% increase in impressions, with 75% of user conversions directly attributed to the interactive video creative.

Rope Gangster Crime City

Gaming App: 31 Games  

31 Games produced two interactive video ads with the Interactive Video Editor, one for its puzzle game Car Jam 3D and another for its casual game Which Dress? Left or Right? After launching the ads, Car Jam 3D experienced a 195% surge in impressions, and Which Dress? Left or Right? experienced a 196% increase in impressions, with 80% of total conversions coming from interactive video ads alone.

  Car Jam 3D

Which Dress? Left or Right  

Non-Gaming App: Amobear

Interactive video also drives measurable success for non-gaming apps. The AI-powered face-aging app Future Self Face Aging Changer saw an 8x boost in visibility and a 72% increase in install rates (IVR) after launching an interactive video campaign. During this period, 66% of total downloads came directly from an interactive ad.

  Future Self Face Aging Changer  

Take Your Mobile Ads to the Next Level with Interactive Video

With Playturbo’s Interactive Video Editor, advertisers can reduce production costs, speed up development, and create high-performing interactive ads. Our customizable templates work seamlessly across major ad networks, allowing developers to scale their campaigns efficiently.

Ready to elevate your ad strategy? Visit www.playturbo.com to learn more, and follow us on LinkedIn to keep track of all our updates. Contact us today to kickstart your journey with playable ads!